Apple releases new ad for iPad Air 2022 highlighting its M1 chip, Pencil support and more

Apple has released a new YouTube video for its new iPad Air 2022 model which highlights its M1 chip, app support, Pencil support, cellular connectivity and multitasking. The video revolves around a school election campaign in which the students use iPad Air to organize, create content, and track their campaign. The ad ends with the tagline “Your next computer is not a computer”, which is a continuation of Apple’s marketing that positions iPad as a computer

New iPad Air

New iPad Air helps with a school election campaign

From the video, it is clear that Apple is marketing the iPad Air towards the youth. Students participating in a school election campaign can be seen using the iPad Air and various creative apps to produce posters and other content through different powerful apps that take full advantage of the M1 chip and Apple Pencil.

Magic Keyboard is also shown to demonstrate the versatility of Apple’s newest tablet.  AirDrop, iMessage, Pixelmator, and popular game Genshin Impact also make appearances as some of the features that students take advantage of throughout their campaign.

iPad Air with the new M1 chip is powerful enough to put the 11-inch iPad Pro’s value in question. Apart from the ProMotion display, four speakers, Face ID, cameras, and up to 2TB storage support, there aren’t many reasons for most users to chose the 11-inch iPad Pro over an iPad Air.

The new iPad Air is also the cheapest device that ships with Apple’s powerful new M1 chip with an 8 core CPU and 8 core graphics chip, supported by 8GB RAM.  

Apple’s description for the video is as follows:

Introducing the new iPad Air. Supercharged by the Apple M1 chip. In five amazing colors. 10.9-inch Liquid Retina display with 5G. (Cellular models subject to availability. Accessories sold separately.) 12MP Ultra Wide front camera with Center Stage. And, of course, it works with Apple Pencil and Magic Keyboard. Your next computer is not a computer.

Check out the video below:

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