Today, Apple announced the amazing success of the App Store ecosystem in 2019 with accumulative sales of half a trillion dollars. Available across the globe, Apple’s apps ecosystem generated $519 billion revenue in billings and sales worldwide last year.
The App Store was launched in 2008, and in twelve years it has become a booming app marketplace a with vast collection of 2 million applications which half a billion visits from 175 countries every week.
Apple’s CEO, Tim Cook describes this digital shopping center as:
“The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and trusted tools to make their lives better”.
Profitable categories in App Store
A study by a team of independent economists, Analysis Group calculated that most lucrative commodities on the App Store last year were mobile commerce (m-commerce) apps, in-app advertising, and digital goods and services apps. The billings and sales estimates are calculated based on data from 5 regions: the United States, China, Europe, Japan, and the rest of the world.
Here is the complete breakdown of the hefty half-a-trillion earnings in bills and sales of its digital products from around the globe.
Physical goods and services – $413 billion
- m-commerce apps:
- General retail – $268 billion
- Travel apps – $57 billion
- Food delivery apps – $31 billion
- Ride- hailing apps – $40 billion
- Grocery apps – $14 billion
- Digital Payment: $4 billion
Digital goods and services – $61 billion
- Music and video streaming
- Fitness
- Education
- ebooks and audiobooks
- News and magazines
- Dating services
- Games
In-app purchases – $45 billion
- Gaming – $20 billion
- Non-gaming – $25 billion
The monetary value of the apps digital marketplace translates into promising economic opportunities for developers, creators, and other businesses.
Tim Cook views the App Store as:
“In a challenging and unsettled time, the App Store provides enduring opportunities for entrepreneurship, health and well-being, education, and job creation, helping people adapt quickly to a changing world. We’re committed to doing even more to support and nurture the global App Store community — from one-developer shops in nearly every country to businesses that employ thousands of workers — as it continues to foster innovation, create jobs, and propel economic growth for the future.”
Read the complete study on how large is the Apple App Store here.
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