A new report shows that 2020 has been a record-setting year for worldwide spending on the Apple App Store and Google Play Store. Both app stores collected more than $100 billion in a single year for the first time ever.
This year people all around the world observed coronavirus lockdowns which forced them to stay indoors. With very few recreational activities left outside the home and very few friends to meet for a long time, more time has been spent in apps than ever before.
Report shows record spending in the App Store and Google Play Store
The holidays have seen consumers spend an estimated $407 million on iOS and Android apps, a 34% increase on the same period in 2019. The report came from SensorTower:
2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued on Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor Tower Store Intelligence estimates.
Mobile spending on Christmas comprised 4.5 percent of the month’s total spending so far, which reached approximately $9 billion globally from December 1 to December 27. The majority of the holiday spending was on mobile games, which climbed 27 percent from $232.4 million on Christmas 2019 to $295.6 million this year.
Consumers spent approximately $112 million on non-gaming apps this Christmas, a 59% increase from $70.5 million in the previous year. TikTok was the top app for spending outside of games, collecting $4.7 million globally. While the leading game in consumer spending was Tencent’s Honor of Kings with $10.7 million.
Following the previous years, App Store captured the majority of spending between the Google Play Store and the App Store, with 68.4% of spending, a 35.2% increase year-on-year. Google Play Store saw $129 million in revenue compared to the App Store’s $278.6 million.
In the global marketplace, mobile games generated the most revenue in the U.S., increasing 26.4% from $69 million in 2019 to $87.2 million. Other apps gained an increase of 72.2% – from $22.8 million to $42.7 million.
In the U.S., consumers spent almost $130 million across both app stores this Christmas, which highlights the growth of 38.7% year-on-year and exceeds global growth by six points.
In terms of consumer spending, Roblox was the top mobile game in the U.S. showing an increase of 40.4% this Christmas – from $4.7 million to $6.6 million. Disney+ generated $2.6 million in the U.S., which was up 44.4% from $1.8 million at the same time last year.
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