Apple releases new ‘Full Bloom’ shot on iPhone 12 movie highlighting videography features

Apple has introduced a new movie ‘Full Bloom’ for its shot on iPhone 12 promotional series. The new movie celebrates spring by recording colorful flowers in creative ways using iPhone 12’s stop motion, slo-mo, and time-lapse videography features.

The 6.1-inch iPhone 12 model, has a dual 12-megapixel dual-camera system with Ultra Wide ƒ/2.4 aperture and Wide ƒ/1.6 aperture cameras. For video recording, the smartphone supports HDR video recording with Dolby Vision up to 30 fps, Optical image stabilization for video (Wide), Slo‑mo video support for 1080p at 120 fps or 240 fps, Time‑lapse video with stabilization, Night mode Time‑lapse and much more. Donghoon J. and James T. of Incite, take us behind the scenes of everyday experiments in this shot on iPhone 12 video.

shot on iPhone 12

New ‘Full Bloom’ shot on iPhone 12 video highlights stop motion, slo-mo, and time-lapse features

In the new promotional video on Apple’s official YouTube channel, Donghoon J. and James T narrate how they create animated videos using stop motion, slo-mo, and time-lapse features on iPhone 12, with “two queens in a king-sized bed” by a girl in red playing in the background.

  • Stop Motion features allowed them to make an animation of bright red, pink, and white carnations by taking a sequence of photos with a few changes, to make it look like they are moving. The Stop Motion technique has infinite possibilities to turn flowers into fruits, shrink, enlarge, and other

shot on iPhone 12

  • The Slo-Mo feature gives moving objects a dream-like quality by slowing downtime up to 8x than the normal speed. Playback in slo-mo accentuates every movement of the objects, especially those which happen quickly in real life like falling droplets of water on a leaf.

shot on iPhone 12

  • Time-Lapse feature fast-forwards time to allow users to record processes that take a long time. Like recording a sunset, or watching flowers blossom overnight.

shot on iPhone 12

Previously, the duo created another video for the ‘shot on iPhone 12’ campaign carried different experiments using various household objects, or stuff you can easily buy, like balloons, glow-sticks, smartphone tripod, and colored paper to capturing creative footage via slow-motion capture, iMovie editing, Night mode time-lapse, and other features.

About the Author

Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.