According to Bloomberg’s Mark Gurman, Apple may not have enough new products and features to justify holding a big event in October this year. Instead, we might see the introduction of devices like the next-generation iPad Air via a press release.
Next-generation iPad Air and other new products to be announced by Apple via press release
Gurman shared his insights on the situation on the latest episode of The MacRumors Show podcast. The journalist revealed that Apple’s “Wonderlust” event, scheduled for next week, is expected to focus primarily on the next-generation Apple Watches and iPhones like the iPhone 15, iPhone 15 Pro, and Apple Watch Series 9.
Shockingly, Gurman stated that there won’t be any new iPad models unveiled at this event. However, he did offer some hope for iPad enthusiasts by hinting at an impending release of an upgraded iPad Air with improved specifications. The next-generation iPad Air is reportedly “coming soonish.”
Gurman’s remarks seem to suggest that Apple might be considering a more understated approach to unveil these new devices. Rather than going for the usual big event, it might opt for a quieter launch, similar to what we witnessed earlier this year with the M2 Pro and M2 Max MacBook Pro models, which were announced through press releases and short videos.
Gurman appeared to have doubts about whether Apple could draw a massive crowd to Cupertino with the same level of excitement seen during the iPhone 15 launch. This raises questions about whether the tech giant is confident it has truly revolutionary products and features that warrant a big, grand event.
In a related development, TF Securities analyst Ming-Chi Kuo recently reported that Apple won’t be launching new MacBook models with M3 chips before the end of this year. This contradicts earlier expectations that these MacBooks would debut at an October event.
So, what does all this mean for customers? It’s still too early to say for sure, but it does seem like the tech giant is being a bit more cautious with its product launches this year. Whether that’s a good or bad thing remains to be seen.