The Apple price increase list for 2026 now reaches nearly every Apple product line, from Macs and iPhones to AppleCare+ and Apple Music. The touchscreen MacBook Pro could add another when Apple announces it on October 28, at a reported $2,899.
Apple raised prices on June 25 by updating its online store, and most of the year’s other increases followed from there. The Mac Studio with M5 Ultra then opened for pre-order on August 25 at $5,499. That is $200 above the $5,299 the M3 Ultra version had cost since June.
The Apple price increase list peaked at $1,300 in June
The Mac Studio with M3 Ultra took the biggest hike on June 25, rising $1,300 to $5,299. Tim Cook had called increases unavoidable on June 17, citing memory and storage chip costs.
| Product | Before | Mar to May | Jun 25 | Jul to Sep | Oct | Total |
|---|---|---|---|---|---|---|
| HomePod mini (now HomePod mini 2) | $99 | – | $129 | – | $149 | +$50 |
| HomePod | $299 | – | $349 | – | – | +$50 |
| Apple TV (now Apple TV 4K) | $129 | – | $199 | – | $299 | +$170 |
| MacBook Neo | $599 | – | $699 | – | – | +$100 |
| iPad | $349 | – | $449 | – | – | +$100 |
| iPad mini | $499 | – | $599 | – | $699 | +$200 |
| 11-inch iPad Air | $599 | – | $749 | – | – | +$150 |
| 11-inch iPad Pro | $999 | – | $1,199 | – | – | +$200 |
| 13-inch MacBook Air | $999 | $1,099 | $1,299 | – | – | +$300 |
| 14-inch MacBook Pro (base) | $1,599 | $1,699 | $1,999 | – | – | +$400 |
| iMac | $1,299 | – | $1,499 | – | – | +$200 |
| Vision Pro | $3,499 | – | $3,699 | – | – | +$200 |
| Mac mini | $599 | $799 | – | $899 | – | +$300 |
| Mac mini with M4 Pro, then M5 Pro | $1,399 | – | $1,599 | $1,699 | – | +$300 |
| Mac Studio with M4 Max, then M5 Max | $1,999 | – | $2,499 | – | – | +$500 |
| Mac Studio with M3 Ultra, then M5 Ultra | $3,999 | – | $5,299 | $5,499 | – | +$1,500 |
| iPhone 17e | $599 | – | – | $699 | – | +$100 |
| iPhone 17 | $799 | – | – | $899 | – | +$100 |
| iPhone Air | $999 | – | – | $1,099 | – | +$100 |
| iPhone 18 Pro (iPhone 17 Pro before) | $1,099 | – | – | $1,199 | – | +$100 |
| iPhone 18 Pro Max (iPhone 17 Pro Max before) | $1,199 | – | – | $1,299 | – | +$100 |
| Apple Music (Individual, Family, Student) | $10.99, $16.99, $5.99 | – | – | $11.99, $19.99, $6.99 | – | +$1, +$3, +$1 |
By percentage, the Apple TV rose most in June at 54 percent, ahead of the Mac Studio with M3 Ultra at 33 percent and the HomePod mini at 30 percent. iPhone, Apple Watch and AirPods kept their old prices in June. The iPad Pro launched at $999 and Vision Pro at $3,499 in October 2025, which matches their before prices.
March and May launches set the starting prices
The MacBook Air with M5 launched in March at $1,099, $100 above the M4 model, with base storage doubled to 512GB. That month, the 14-inch MacBook Pro with M5 also moved from $1,599 to $1,699 and began shipping with 1TB of base storage.
The MacBook Pro with M5 Pro started at $2,199 for the 14-inch and $2,699 for the 16-inch. The M5 Max versions ran from $3,599 to $3,899. Education pricing started at $999 for the 13-inch MacBook Air and $2,049 for the 14-inch MacBook Pro with M5 Pro.
In May, Apple dropped the $599 Mac mini with 256GB, which made $799 the entry price. The MacBook Neo, which launched at $599 in March, followed with its own $100 increase in June.
AppleCare+ and Apple Music cost more since July
On July 15, Apple raised AppleCare+ prices for Macs and iPads by 50 cents a month and $5 a year. New subscribers pay the higher rate right away, while existing customers keep their current price. AppleCare One Individual, the multi-device plan, starts at $19.99 a month.
Two days later, Apple raised Apple Music prices for the first time in nearly four years. Individual is now $11.99 a month, and Apple pointed to rising licensing costs.
The September iPhone lineup costs $100 more
The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max at $1,299. Each is $100 above the model it replaces.
Apple also raised prices on older iPhones after the event, and the iPhone 17e now starts at $699, a 17 percent rise from its $599 March launch price. The iPhone 17 and iPhone Air launched at $799 and $999 in September 2025 and now start at $899 and $1,099.
iPhone Duo, Apple’s first foldable, starts at $1,999, which is $700 above the iPhone 18 Pro Max. iPhone Duo reaches 28 more countries and regions on October 30.
Fall launches priced at or above June levels
The 14-inch MacBook Pro with M6 starts at $1,999, the same as the entry MacBook Pro after the June increase. The iMac with M6 starts at $1,499. The Mac Studio with M5 Max starts at $2,499, which matches the M4 Max price from June.
The Mac mini with M6 starts at $899, $100 above its May price. The Mac mini with M5 Pro at $1,699 is $100 above its June price, and the Mac Studio with M5 Ultra is $200 above the M3 Ultra version. Education pricing takes $100 to $400 off the new Macs, from $1,899 for the 14-inch MacBook Pro with M6 to $5,099 for the Mac Studio with M5 Ultra.
The 14-inch MacBook Pro with M6 opens for pre-order on October 28 and ships November 6. Apple Upgrade leasing for the $1,999 model comes to $38.99 a month for 36 months or $53.99 a month for 24 months. Education pricing on the Mac mini with M5 Pro is $1,599.
The HomePod mini 2 reaches stores October 30 at $149, up from $129 in June. On November 6, the new iPad mini arrives at $699, up from $599. The Apple TV 4K follows on November 13 at $299, up from $199.
The 14-inch touchscreen MacBook Pro is reportedly priced at $2,899, and the 16-inch touchscreen MacBook Pro would start at $3,399 or more. Apple has not announced either price.
