The touchscreen MacBook Pro price is reportedly $2,899 for the 14-inch model with an M5 Pro chip. That would be the highest starting price Apple has charged for a new MacBook Pro, and the laptop is expected to debut at Apple’s Pro and Tell event on October 28.
Mark Gurman reports in Bloomberg that Apple has discussed the $2,899 figure internally. Apple has not announced the laptop or confirmed any pricing, so the number could still change.
The touchscreen MacBook Pro price would start $400 above today’s models
The touchscreen versions would add at least $400 to what Apple charges for the current MacBook Pro.
- 14-inch MacBook Pro: $2,499 today, reportedly $2,899 with touch
- 16-inch MacBook Pro: $2,999 today, $3,399 or more with touch
The 16-inch figure assumes the same $400 premium, which makes $3,399 the lowest price that model could carry.
Apple is not retiring the current models, and Gurman wrote on X that he expects the non-touch MacBook Pro to stay on sale with Apple Stores still fully stocked. The OLED models would sit above the existing M5 Pro and M5 Max lineup.
I do not expect the current non-touch MacBook Pros (14 inch at $2499 and 16-inch at $2999) to go anywhere tomorrow. Retail stores are fully stocked up on those as well still. https://t.co/UTs2NJ1N3A
Mark Gurman (@markgurman) October 27, 2026
A $2,899 starting price would top the $2,799 Apple charged for the 17-inch MacBook Pro in 2006. It would also put Apple among the priciest makers of touchscreen laptops, next to Dell’s premium OLED models.
Buyers who do not need touch have a cheaper route. The 14-inch MacBook Pro with M6 launched on October 27 at $1,999 and keeps the current design.
The new cooling system moves air through the hinge
Apple has reworked the cooling system to improve airflow through the hinge. The change also helps reduce the laptop’s weight, and the new models are reportedly noticeably lighter than today’s.
The hinge itself is redesigned so the screen stays steady when you touch it, and the case is expected to be slightly thinner with thinner bezels around the display.
The headline hardware is an OLED XDR touch display and a Dynamic Island in place of the notch. Both are firsts for a Mac.
Tim Cook approved the touchscreen MacBook Pro four years ago
Cook signed off on the project roughly four years ago, partly because touch had become one of the features customers asked for most. His answer, per Gurman’s sources, was to go ahead.
John Ternus, now Apple’s CEO, oversaw development. He believed Apple had fallen behind on touch and that it had become a basic expectation for laptops.
Preorders are expected to open on October 28, and the laptop could go on sale as early as November 6.
