Apple’s Pro and Tell launch is set for Wednesday, October 28, and it is the company’s second launch of the month. The name points at the MacBook Pro, and three Macs and an iPad are expected to arrive with it.
Apple has not named any products, and the lineup comes from Bloomberg’s Mark Gurman and earlier leaks. Apple executive Greg Joswiak posted the invite artwork on X and said he can’t wait to “pro and tell next week.” Selected media are invited to an all-day launch experience in Los Angeles, which starts at 10 a.m. PT, or 1 p.m. ET.
The Touchscreen MacBook Pro Is Expected to Add OLED, Touch and a Dynamic Island
The touchscreen MacBook Pro is the product this launch is built around. It is expected in 14-inch and 16-inch sizes with an OLED display, the first touch support on a Mac, and a Dynamic Island that replaces the notch. Gurman says it is significantly lighter than today’s models but not noticeably thinner.
Touch is meant to sit alongside the keyboard and trackpad, so nobody has to use it. Bloomberg reported last year that Apple built a reinforced hinge and new screen hardware so the display does not bounce when you tap it. macOS Golden Gate 27.2, the version Gurman says the laptop has been tested with, already includes touch gestures.
The touchscreen MacBook Pro is expected to use the same M5 Pro and M5 Max chips that debuted in March, because Apple is skipping the M6 Pro and M6 Max entirely. Gurman says the M7 Pro and M7 Max chips follow in late 2027, which leaves the M5 generation in place for about a year. The OLED models would sit above the current MacBook Pro lineup, and Gurman has said they could cost a few hundred dollars more.
The Pro and Tell tagline fits the MacBook Pro name. Gurman had floated MacBook Ultra, then walked it back and said the OLED models would stay in the MacBook Pro line. He made the same kind of guess about the foldable phone, which Apple named iPhone Duo instead of iPhone Ultra.
The iPad mini 8 and Two M6 Macs Round Out the Lineup
The iPad mini 8 is the only new iPad in the plan, since Gurman says the entry-level iPad, iPad Air and iPad Pro updates all wait until 2027. It would be the first iPad other than the iPad Pro with an OLED display. The current model has an 8.3-inch screen and an A17 Pro chip.
Reports describe five changes for the iPad mini 8.
- An OLED display, with one rumor keeping the refresh rate at 60Hz instead of 120Hz ProMotion
- An A20 Pro chip, the same one in the iPhone 18 Pro models
- A front camera moved to the landscape side
- A vibration-based speaker system with no speaker holes
- More water resistance, possibly the first IP rating on an iPad
The current iPad mini costs $599 and Gurman’s guess for the OLED model is $799, while an earlier report had $699. Either way, the OLED model is expected to cost well above $599.
The two M6 Macs are chip updates, with the entry-level 14-inch MacBook Pro moving from the M5 chip it got last October to the M6 and keeping its design. The 24-inch iMac skips the M5 and jumps from the M4 to the M6, with new colors and no redesign.
Apple Stores Are Reportedly Preparing for a November 6 Sale
Gurman says the touchscreen MacBook Pro could go on sale Friday, November 6. He points to a “big floor reset” planned at Apple Stores for the evening of Thursday, November 5, which runs into November 6. Apple has not confirmed a sale date.
Apple opened pre-orders for Apple HomeView, the new Apple TV 4K and HomePod mini 2 within a day of the October 13 launch, and a similar pattern would put Mac and iPad pre-orders right after October 28. The November 6 date falls after HomePod mini 2 ships on October 30 and before HomeView and the new Apple TV 4K arrive on November 13.
