Apple has been gradually rolling out apps for smart TVs and other platforms to expand its user base, and now it looks like Xbox consoles are the next platform for the service to expand to. The tech giant is reportedly working with Microsoft on a controller-friendly version of the Apple TV app for Xbox consoles. An official launch date has not been released so far.
Apple TV is the Cupertino tech giant’s video streaming service. The service allows users to subscribe to a range of original productions and pick up digital copies of movies and shows outright from across Apple’s hardware ecosystem.
Apple TV is coming to Xbox soon
Microsoft offers an early preview of its Xbox system software to select users, and an Apple TV app has been discovered within the preview. The app is identical in form and function to its set-top box and smart TV counterparts.
Once available, users will be able to download the app, sign-in with an Apple ID, and use their existing Apple TV+ subscription and iTunes content. Apple has debuted the app on smart TVs and Roku devices, but this would be the first appearance on a gaming console.
There is no information about the app’s launch window or availability, though Windows Central is quoting sources saying that it could launch alongside the upcoming Xbox Series X and Xbox Series S on November 10.
It is somewhat unusual that Apple and Microsoft are working on this, given the fact Apple effectively blocked cloud gaming via Xbox Game Pass from iOS platforms recently due to Apple’s allowable content policies.
A recent revision to the App Store rules will allow services like the Xbox Game Pass to work on iOS, but with some restrictions. Rather than download a single app to stream all games, each game on the service needs its own shell app on the App Store, which would then launch into the streaming service to play.
Apple is set to release an updated Apple TV 6 sometime this fall, and some speculation says it will be more competitive with the console market. This could help the tech giant expand its user base across different platforms.