Starting July 1, Apple TV+ will offer 3 months free trial period with the purchase of a new iPhone, iPad, iPod touch, Apple TV, or Mac. Currently, Apple TV+ offers a promotional one-year free trial period when consumers buy any of the aforementioned devices. Apple offers only 7 days free trial period for new Apple TV+ subscribers. Maybe the reduction in the free trial period is hinting at a profitable gain in subscribers due to the consistent addition of new content to the service.
Cupertino tech giant launched Apple TV+ in November 2019 as all originals video streaming service. The service offers a diverse array of new movies, shows, anime, documentaries, and more. However, shortly after the world was hit by the COVID-19 pandemic, and the U.S like other countries in the world, went under lockdown which hampered the production and eventually the release of new content.
Apple TV+ 3 months free trial period will start from next month
The free trial period terms are updated on apple.com which states that “Get 1 year of Apple TV+ free when you buy an Apple device before June 30th” and terms are further detailed on ‘Apple Offers’ support page which states that:
“The offer is available for a limited time only. • Eligible devices activated July 1, 2021, or later will qualify for offers of 3 months free Apple TV+, while those activated on June 30, 2021, or earlier will qualify for offers of 1 year free Apple TV+.”
Previously, Netflix’s co-founder and former CEO, Marc Randolph criticized Apple’s video streaming service’s free trial period and content catalog in an interview with Yahoo Finance. He said that “If Apple spent one quarter as much time on content as they do on giveaways they really could play,” Randolph said. “They have no excuse [and] they’re still not in it with both feet. They really have to do the entrepreneurial thing and walk up to the edge of the cliff and jump.” And presumably now is the time for Cupertino tech giant to take that leap by cutting down Apple Tv+ free trial period offered to boost sales of new products.
A market study of Q4 2020, revealed that Apple TV+ had only a 3% market share which was the lowest, in the U.S. And the failure was accredited to a limited catalog due to the COVID-19 pandemic. But as the restrictions are easing due to the large-scale vaccination drives, the video streaming service is adding new shows, movies, renewing seasons, and more like Ted Lasso, Invasion, Mosquito Coast season 2, Physical, Plamer, and much more.
Other offers by Apple are:
- Three months of Apple Fitness+ free on purchase of a new Apple Watch Series 3 or later
- Three months of Apple Arcade free on purchase of new iPhone, iPad, iPod touch, Apple TV, or Mac
- New subscribers get up to 4 months of Apple Music free on purchase of new Beats headphone