In celebration of Black History Month commencing on February 1, Apple has launched an exclusive Apple Watch Black Unity collection in honor of Black history and Black culture. The new Apple Watch Black Unity collection includes an exclusive limited-edition Apple Watch Series 6, Black Unity Sport band, and Unity watch face.
In addition to the Apple Watch collection, Apple has also introduced new collections and content on various services to highlight Black creators, artists, authors, influencers, and others to celebrate Black History Month in the United State. Therefore, the interior of the limited edition Apple Watch has a powerful slogan engraving.
Members of the Black creative community and allies throughout Apple came together to design an Apple Watch Sport Band and Apple Watch face to honor the ongoing fight for racial justice. Inspired by the call to action of both the historic and current movements, the Black Unity Sport Band has “Truth. Power. Solidarity.” laser-engraved onto the interior of the stainless steel fastening pin.
New Apple Watch Black Unity Collection celebrates Black history and culture
The collection has a black, red, and green color theme, with exclusive engraving on the band’s button, and back of the smartwatch.
- Limited Edition Apple Watch Series 6 Black Unity (GPS) will start at $399 and (GPS + Cellular) model will start at $499. The exclusive smartwatch model has a matte black design with “Truth. Power. Solidarity.” laser engraving at the back.
- The Black Unity Sport band celebrates the “Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland.” It will retail for $49.
- Released with watchOS 7.3, the Unity watch face “creates an ever-changing pattern that dynamically shifts as Apple Watch moves.”
- Apple has also launched a new Unity Activity Challenge and limited-edition award for closing Move ring seven days in a row during the month of February.
The Apple Watch Series 6 Black Unity and the Black Unity Sport band will be available online and in stores from February 1. However, the limited edition model will only be available throughout the month and the band will be available throughout the year.
Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Education Fund, Inc.; and Souls Grown Deep.