Today Apple added a new Racial Equity and Justice Initiative page to its website. As a global leader in technology and business, the company wrote that it has an “urgent responsibility to dismantle systemic racism and grow opportunities for people confronting it every day.”
The page focuses on the company’s dedication to criminal justice reform, education, and economic equality. Apple has also officially opened applications for its new Impact Accelerator Brown and Black-owned businesses addressing environmental challenges.
Apple adds a dedicated page for Racial Equity and Justice Initiative on its website
The new Racial Equity and Justice Initiative webpage on the company’s website comes after it announced new major projects last month to help tackle systematic racism. Apple explains on its REJI webpage:
We continue to be reminded that certain uncomfortable truths about our society are ignored, silenced, and sidelined. Comfort can no longer come at the expense of change for communities of color.
As global leaders in technology and business, we have an urgent responsibility to dismantle systemic racism and grow opportunities for people confronting it every day.
Our Racial Equity and Justice Initiative (REJI) is a long-term effort to help ensure more positive outcomes for communities of color, particularly for the Black community. We’re beginning with a $100 million commitment. And our commitment will endure until there is enduring change.
As part of this engagement, the Cupertino tech giant is sponsoring the launch of an innovation and learning hub in Atlanta for students enrolled in Historically Black Colleges and Universities, venture capital funding for Black and Brown entrepreneurs, and more.
Apple CEO Tim Cook said in a tweet today that the company has opened applications to its ‘Impact Accelerator’ program for Brown and Black-owned businesses endeavoring to address environmental challenges. The PDF is available here.
Lisa Jackson, Vice President of Environment, Policy, and Social Initiatives quotes, “Inequality can’t be ignored. We’re committed to helping create the positive outcomes communities of color deserve.”
February 1st marks the start of Black History Month and to celebrate the occasion, the company has released a limited-edition Black Unity Apple Watch Series 6 with a custom Sport Band based on the colors of the Pan-African flag.
Additionally, the tech giant recently hired more than 30 Black photographers to capture and share photos of their hometowns shot via iPhone 12 Pro which the company highlighted in a press release.