Intel recently launched a “PC vs. Mac” website that is dedicated to telling consumers why they should think about purchasing PCs instead of Macs. Intel makes several questionable claims about Apple’s latest M1 Macs which are inaccurate.
The new website is a part of Intel’s “Go PC” campaign which is aimed at trying to convince consumers Apple’s M1 Macs do not have as much to offer as PCs do. The campaign features, a new Intel page entitled “Apple M1 vs Intel — Which Processor Is Right for You.” and commercials starring ‘Mac guy’ Justin Long.
Intel launches a new website highlighting how PCs are better than Apple’s M1 Macs
Intel’s new website highlights the PC’s numerous form factors, touchscreen capabilities, multi-screen support, and hundreds of games/apps as reasons to opt for the devices while reprimanding the M1 Macs’ Macs’ Touch Bar, limited device support, and singular external display.
Intel says that PCs can be “personalized” specific hardware and software needs,” while M1 Macs offer limited device support, games, etc. “The bottom line is a PC offers users choice, something users don’t get with a Mac.’ reads the website. Intel also seemingly makes a comment about Apple’s antitrust controversies by the “possibilities are endless with a PC versus Apple’s rigidly controlled walled garden.”
Without citing any research, Intel claims it has “real research” to prove that its 11th-gen processors offer users more than Apple’s M1 chips. In November, we reported on some Geekbench benchmarks that showed Apple’s M1 MacBook Air outperformed Intel’s 11th gen Tiger Lake processor.
“In the real-world, a PC with an 11th Gen Intel® Core™ mobile processor offers users more and we’ve got real research and test results that prove it. Many Apple M1 claims don’t translate to real-world usage and appear questionable. When compared to a PC with the 11th Gen Intel® Core™ mobile processor, the M1 MacBook features just don’t stack up”
Intel also claims that PCs offer up to 41% faster web productivity than M1 Macs, using examples such as online photo enhancements, creating sales graphs, exporting PDFs, and comparing Microsoft Office 365 on both systems.
Intel’s campaign clearly suggests the company is going on the offensive in response to the positive reactions Apple’s M1 Macs have received. The Cupertino tech giant is expected to release more devices featuring its own chip this year, so we will most likely see this campaign drag on.