As per a new analytical report published by Consumer Intelligence Research Partners, it was revealed that the four new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 61% of US iPhone sales in Q2 2021. The lower-cost iPhone 11 had the largest share for a single model, at 24% of all sales.
Apple’s iPhone 12, Pro, and Pro Max models accounted for 61% of iPhone sales in Q2 2021
CIRP Partner and Co-Founder Josh Lowitz noted that In the first full quarter of availability, we can see “how consumers prefer the full-size iPhone 12 and 12 Pro models, and legacy iPhone 11, avoiding iPhone mini and SE.” From the report:
“The iPhone 12 models, including the base, Pro, and Pro Max, all garnered decent share, divided relatively equally among them, including the highest-priced iPhone 12 Pro Max with 20% of sales. This improved on how the iPhone 11 Pro Max models performed a year ago, when it accounted for 13% of sales. Still, iPhone 11 actually had the largest share of any single model, suggesting consumers find its price point and form factor attractive. iPhone 12 mini and SE had the smallest shares of all models, and both decreased share relative to the December 2020 quarter.”
Apple’s iPhone 12 mini continues to show signs of stagnant sales, coming in last among the iPhone 12 series. In March, it was reported that Apple cut iPhone 12 mini production by 70% for the first half of 2021. iPhone SE performed only slightly better than iPhone 12 mini.
“Comparisons to the December 2020 quarter are difficult, with COVID-19, holiday sales, and the mix of old and new models introduced in that quarter,” CIRP Partner, and Co-Founder Mike Levin said. “The decrease reflects the shift back to the year-old iPhone 11, and residual popularity of the older iPhone XR. That decrease was mitigated by continuing strength in the higher-priced iPhone 12 models, and the $100 price increase for the core iPhone 12, contributing to the increase in US-WARP relative to the year-ago quarter.”
Available in 64GB, 128Gb, and 256GB storage options, the base iPhone 12 models are powered by an A14 Bionic chip and feature a Super Retina XDR and all-screen OLED display with more durable Ceramic Shield protection to offer higher resistance to scratches, and cracks. True Tone, Wide color (P3), 625 nits max brightness, and 1200 nits max brightness (HDR) delivers better resolution.