On the ‘Singles Day’ sales event, Chinese e-commerce giant JD.com sold over $15 million worth of iPhones in just two seconds which shows that the demand for iPhones is strong in China. CNBC reported that Alibaba as well saw high sales and both giants set new sales records across their platforms on the largest shopping event around the globe.
While Singles Day, also called Double 11, used to just be a 24-hour flash sale type of affair, it has transformed into a multi-day extravaganza, ending at midnight on Nov. 11. JD began sales in late October while Alibaba started at the beginning of November. This extended period has helped the companies continue to grow sales.
iPhones’ demand strong in China, one of the top luxury products sold on the Singles Day sales event
Ahead of iPhone 13 series’ launch, South China Morning Post initially reported that pre-orders of the series crossed 2 million units in the country. Later, the publisher revealed that the new iPhone 13 series has been a massive hit with Chinese consumers that the pre-orders exceeded 5 million, and even then JD.com received 3 million pre-orders.
The number of pre-orders across multiple third-party e-commerce platforms was estimated by Chinese state media to have exceeded 5 million on Friday, with JD.com alone receiving more than 3 million pre-orders.
Chinese consumers have pre-ordered millions of the new iPhone 13 across the country’s multiple e-commerce platforms, resulting in online traffic jams and viral social media discussions.
Now, CNBC reports the iPhone sales on JD.com crossed 100 million yuan ($15, 674, 718).
JD said it saw a surge in purchases of luxury products and pet-related goods.
Apple appeared to see strong sales. JD said transaction volume of iPhones surpassed 100 million yuan in 2 seconds after the final sales began on Nov. 10.
The strong demand for flagship iPhone 12 and 13 series is accredited to innovative features like 5G support, faster processor, advanced camera systems, and more importantly, to the absence of competing high-end Android smartphones due to chip shortage.