A new report suggests that Apple is expanding the leadership of Apple TV+ by appointing Warner Bros executive JP Richards. He will act as the Head of Film Marketing Strategy for Apple TV+.
Richards will be reporting to Chris Van Amburg, Apple’s Head of Video Marketing, and will most probably start working at Apple next month. The Cupertino tech giant’s studios division is currently headed by Zack Van Amburg and Jamie Erlicht.
Apple named JP Richards Head of Film Marketing Strategy for Apple TV+
As reported by Deadline, Richards’ last designation was as co-president in worldwide marketing at Warner Bros. Pictures. He oversaw strategy, development, and execution at Warner Bros’ worldwide campaigns in areas like media, Promotional Partnerships, Multi-Cultural Marketing, Digital Marketing, Alliances, and Branded Content. He spent six years at Warner Bros. Before his time at Warner Bros, Richards was at Universal for 12 years as the Senior Vice of Digital Marketing.
Among the areas he helped steer were Digital Marketing & Media, Strategy & Integrated Marketing, Promotional Partnerships & Alliances, Creative Content, Multi-Cultural Marketing, Branded Content & Media and Marketing/Creative Services. While there, he oversaw campaigns for Wonder Woman, Aquaman, Joker, A Star is Born, IT Chapter 1 and 2, They Shall Not Grow Old, The Lego Movies, The Conjuring Series, Creed and Creed 2. In his dozen years at Universal, he hatched digital campaigns for The Bourne Identity, Fast & Furious and Despicable Me franchises, among other films.
JP Richards has a recognized career in marketing which makes him a notable hire for Apple TV+. The hire comes as the service continues to increase its library of original films in addition to television shows.