Microsoft is reportedly working on a mobile gaming store that would compete with the Apple App Store and Google Play Store. The store is said to be in the early stages of development, but it could launch as early as 2024.
Microsoft’s mobile gaming store has the potential to revolutionize the gaming industry
According to a recent report by BNN Bloomberg, Microsoft is indeed developing a mobile gaming store to rival Apple’s App Store and Google Play Store. It would allow users to download and play games from the Xbox Game Pass library, as well as purchase other games outright.
The company has also hinted that the store could leverage its cloud gaming technology. This would allow users to stream games directly to their mobile devices, without the need to download them. This would be a major advantage over Apple’s App Store and Google Play Store, which currently have strict rules against cloud gaming apps.
Why Microsoft is developing a mobile gaming store
There are a few reasons why Microsoft is developing a mobile gaming store. First, the mobile gaming market is huge and growing rapidly. In 2022, the global mobile gaming market was worth an estimated $111 billion. Microsoft wants to get a piece of this pie.
Second, the company is looking for ways to grow its Xbox business. The Xbox is a popular gaming console, but it is still dwarfed by the mobile gaming market. A mobile gaming store would help Microsoft to reach a wider audience and attract more gamers to its platform.
Finally, the company is concerned about the dominance of Apple and Google in the mobile app market. Apple and Google take a 30% cut of all in-app purchases on their respective platforms. This is a huge chunk of change, and Microsoft believes that it is unfair. By developing its mobile gaming store, Microsoft can avoid paying these fees and pass on the savings to developers and consumers.
What this means for gamers
The potential launch of Microsoft’s mobile gaming store is good news for gamers. It will give gamers more choices, and it could lead to lower prices for games. It is also possible that the store will have more lenient rules than Apple’s App Store and Google Play Store, which could lead to more innovative and experimental games.