In partnership with RED, Apple sells an exclusive (PRODUCT)RED collection of devices and accessories to donate $1 from every purchase towards the fight against HIV/AIDS. At the 15th anniversary of their partnership, RED has shared a special video showing how Apple facilitates the campaign for saving lives worldwide.
Established in 2006 by Bono and Bobby Shriver, RED is a division of The ONE Campaign which partners with the world’s leading brands to fight the AIDS pandemic. Since 2020, the charity is also working to provide health workers and members of the most vulnerable communities with tools to fight the COVID-19 pandemic.
Over 15 years, Apple has raised $270 million in donations for RED charity to end AIDS and COVID-19 (since 2020)
At the outbreak of the COVID-19 pandemic in 2020, Apple directed the sale of (PRODUCT)RED devices and accessories to Global Fund’s COVID-19 Response and the program was extended till December 2021. In celebration of World AIDS Day on December 1, the tech giant announced the reinstatement of the (PRODUCT)RED revenue towards the effort against HIV/AIDS.
In the new celebratory video posted on the RED YouTube channel, the charity organization encapsulated the tech giant’s efforts which have provided over 13.8 million health workers and people with the equipment, and lifesaving treatment to fight the pandemics. And their work isn’t done yet.
(RED) and Apple have a shared history in fighting to end HIV/AIDS. As a (RED) partner for 15 years, Apple has raised nearly $270 Million for the Global Fund through the sale of (PRODUCT)RED devices and accessories. With COVID threatening to undo the progress made to date in the AIDS fight, Apple has been engaging its customers in the fight against both pandemics year round and during key moments through the App Store, Apple Pay integrations, and employee engagement.
List of Apple (PRODUCT)RED devices and accessories
- iPhone 13 and iPhone 13 mini
- iPhone 12 and iPhone 12 mini
- iPhone SE
- iPhone 11
- Silicone and leather cases for iPhone 12, iPhone 12 mini, iPhone 13, and iPhone 13 mini
- Apple Watch Series 7 aluminum cases
- Sport band
- Sport loop
- Braided solo loop
- iPod touch
- Beats Solo3 wireless headphones
- Beats Pill + portable speaker
Interested people can also make larger and direct donations for the cause at red.org.