Sony and Honda’s Afeela EV is already turning heads, and not just for its sleek design and cutting-edge technology. The latest buzz surrounds a rather unconventional feature: a screened bumper, dubbed the “Media Bar,” that can display messages, images, and yes, even video game logos.
A look at Sony and Honda’s screened bumper
As shown at 3:17 in the video, the Media Bar offers undeniable personalization potential. Imagine displaying your name across the bumper, flashing a custom birthday greeting, or showcasing your love for a favorite game logo, such as Fortnite, Spider-Man, and Horizon Forbidden West Complete Edition. It can be a unique conversation starter and a way to express your flair.
Businesses and brands could benefit from the platform. Targeted ads on the Media Bar could be a new avenue for mobile marketing, reaching potential customers on the move.
However, the potential for distraction looms large. A constantly changing, brightly lit display could divert drivers’ attention, increasing the risk of accidents. Even a momentary glance can have drastic consequences on the road.
The Media Bar’s potential shouldn’t be overshadowed by these concerns. Focusing on practical applications like displaying safety warnings, real-time traffic updates, or personalized navigation instructions could turn it into a valuable tool. Imagine flashing warnings for sudden hazards ahead or customizing navigation routes with live traffic reports – that’s innovation with a purpose.
The Afeela’s Media Bar presents a fascinating case study in balancing innovation with responsible usage. Only time will tell if it evolves into a safe and ethical tool or remains a flashy gimmick. Regardless, it has sparked a necessary conversation about the future of cars, technology, and safety on the road.