The Apple gift guide is now live on the Apple Store, with free engraving on the AirPods Pro 3, AirPods Max 2, iPad and AirTag 4 pack. Gifts received between November 6 and December 25 can be returned until January 8, 2027.
Apple is putting the new iPhone 18 Pro, iPhone Duo, Apple Watch and Mac models up front, with Apple Upgrade leasing and carrier trade-in deals next to them. Gift buyers can also pick up holiday accessories from Beats, Belkin, Herschel, mophie, MOFT and Tech21.
Apple gift guide adds free engraving
Free engraving covers the AirPods Pro 3 at $249 and the AirPods Max 2 at $549. It also covers the iPad from $449 and the AirTag 4 pack at $99.
You can choose the chip, memory, storage and color when you buy a Mac as a gift. For an Apple Watch, you can match a band to the person with Apple Watch bands in new colors, such as the 46mm Magenta Sport Loop and the 42mm Chambray Blue Sport Loop at $49 each.
Several Herschel, mophie, Tech21, MOFT and Belkin accessories carry Apple’s Only at Apple label. The Burgundy TechWoven Case for the iPhone 18 Pro costs $59, and the Magenta Silicone Case for the iPhone 18 Pro Max costs $49.
Select Apple device purchases also come with three months of Apple Music, Apple TV, Apple Arcade or Apple One.
New devices start at $129
Starting prices for the new products in the guide run from $129 to $2,899.
- iPhone 18 Pro from $1,199
- iPhone Duo from $1,999
- Apple Watch Series 12 from $399
- Apple Watch Ultra 4 from $799
- 14-inch MacBook Pro with M6 from $1,999
- MacBook Pro with PROLED XDR Display from $2,899
- iMac from $1,499
- iPad mini from $699
- AirPods 5 from $129
- HomePod mini 2 at $149
- Apple HomeView at $299
- Apple TV 4K at $299
Apple Upgrade leases the iPhone 18 Pro from $34.99 a month and the iPhone Duo from $57.99 a month, both over 24 months. Apple’s trade-in credit on the iPhone Duo runs from $35 to $885, and carrier deals through Apple take up to $1,200 off with AT&T or T-Mobile and up to $1,020 off with Verizon after trade-in.
Returns run through January 8
Apple’s Holiday Return Policy covers eligible products from the Apple Store Online that arrive between November 6 and December 25, 2026, and they can be returned through January 8, 2027. The window follows the date you receive the product, not the date you order it.
iPhones financed through T-Mobile or Verizon and iPads financed through Verizon follow Apple’s standard return policy instead. Apple Gift Cards, opened software and Apple Developer products are excluded, and orders received after December 25 get the standard 14-day window.
Apple also made January 8 the deadline for its extended holiday returns in 2022. For gifts that need to arrive on time, Apple offers two-hour delivery, free delivery and store pickup.
Apple has not announced a Black Friday event yet. Its Black Friday shopping event in 2022 ran November 25 through 28 with gift cards of up to $250, and the 2023 shopping event ran November 24 through 27 with gift cards of up to $200.
