Recently, a Korean Apple leaker claimed that the iPhone 14 and 14 Plus disappointing sale has pushed Apple to seriously re-evaluate its strategy for iPhone 15 and 15 Plus in 2023 like changing pricing and introducing advanced features to make the lineup attractive to consumers.
Corroborating that claim, tech analyst Jeff Pu from Haitong International Securities in Hong Kong now states that upcoming iPhone 15 and 15 Plus models would be equipped with a 48MP rear camera which is currently available in iPhone 14 Pro models, exclusively.
2023 iPhone 15 to feature iPhone 14 Pro’s A16 Bionic chip
With only a few hundred dollars difference in price compared to iPhone 14 Pro models, the current 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus models are powered by the A15 Bionic chip used in iPhone 13 Pro models and lack features like Dynamic Island, Always-On display, and advanced camera system.
The slight difference in price and the huge differences in features likely compelled consumers to opt for iPhone 14 Pro models which saw strong demand since pre-orders opened. And standard iPhone 14 models have had lower-than-expected sales.
Now, Pu claims that iPhone 15 and 15 Plus will feature a 48MP main and wide lens but not have a telephoto lens, improved optical zoom, and a LiDAR scanner. The 2023 standard iPhone models will also be powered by the A16 Bionic chip used in iPhone 14 Pro models and a USB-C charging port.
In his latest note to investors, Pu also mentions that Apple might debut a new Apple Watch Ultra with a micro-LED display and a cheaper “AirPods Lite”. The alleged 2023 Apple Watch Ultra would feature an even larger 2.1-inch micro-LED display to offer higher brightest.