Apple dominated the global smartphone market revenue with $196 billion annual revenue and 35% Y-o-Y growth. Counterpoint’s latest Market Monitor Service study reveals that the global smartphone market revenue surpassed $448 billion in 2021 with 7% Year-on-Year and 20% Quarter-on-Quarter growth, in spite of COVID-19 and component shortages related disruptions.
And Apple led the smartphone industry because of the 12% increase in ASP (average selling price) of 5G-enabled phones and the successful launch of the iPhone 13 series in September 2021, before the Holiday season.
Apple iPhone captured 44% of global smartphone revenue in 2021, thanks to the high demand of 5G iPhone 12 and 13 series
According to the report, the COVID-19 pandemic linked education, remote work and entertainment convinced consumers to upgrade their devices which led to an increase in demand for mid-range and premium smartphones. And to capture the larger share of the smartphone market in big and emerging markets, the Cupertino tech giant navigated the supply constraints effectively to deliver new 5G enabled premium smartphone models: iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max.
Apple’s iPhone revenue increased 35% YoY to $196 billion in 2021. It captured 44% of total global smartphone revenue in 2021. The high demand for 5G-enabled iPhone 12 and 13 series helped Apple register 14% growth in its overall ASP, which reached $825 in 2021. The brand also managed to increase its share in key emerging markets such as India, Thailand, Vietnam and Brazil.
Earlier, Canalys also reported that driven by iPhone 13 series’ strong demand, Apple became the most popular smartphone brand in the fourth quarter of 2021 with a 22% share of the global smartphone market by selling over 40 million units. And the success of the latest flagship iPhone series was accredited to high demand in China.
“Apple is back at the top of the smartphone market after three quarters, driven by a stellar performance from the iPhone 13. Apple saw unprecedented iPhone performance in Mainland China, with aggressive pricing for its flagship devices keeping the value proposition strong.”
Apple accounted for 22% of worldwide smartphone shipments in Q4 2021, thanks to strong demand for the iPhone 13. But overall shipments for the quarter grew just 1%, as vendors faced supply chain problems and a resurgence in COVID-19 cases.
With the same design language as the iPhone 12 series and four models, the new iPhone 13 series is equipped with a faster processor, larger battery, improved display, and camera system across all four models. The iPhone 13 Pro models feature a 120Hz ProMotion display, macro photography, and more.