Cupertino tech giant has revamped some parts of Apple Music. Today, the tech giant announced that the flagship radio station Beats 1 will be renamed as Apple Music 1. In addition, the company has also launched two new radio stations: Apple Music Hits which features top songs from the ’80s, ’90s, and ‘2000s, and Apple Music Country which focuses on country music.
The expansion is aimed to help Apple’s music streaming service stand out against its rival services like Spotify and Pandora. Both of those competing services are known for their algorithm-driven playlists tailored as per users’ interests. Although Apple Music does offer personalized playlists, the music streaming service has to improve in a lot of areas to compete with rivals.
Apple Music 1
On this re-named radio station, the company offers exclusive releases and artists’ interviews. The station is led by presenters like Zane Lowe, Ebro Darden, Brooke Reese, Dotty, Hanuman Welch, Matt Wilkinson, Nadeska, Rebecca Judd, and Travis Mills, from studios in LA, New York, Nashville, and London. The lineup of shows on the station includes big names like Action Bronson, Billie Eilish, Elton John, Joe Kay, Lil Wayne, Frank Ocean, Vince Staples, and The Weeknd, as well as new shows from Aitch, Kerwin Frost, HAIM, Lady Gaga, Nile Rodgers, Travis Scott, Charlie Sloth, Young M.A, and many more.
With the switch of the radio station’s name from Beats 1 to Apple Music 1, it feels like this is the tech giant’s latest step in phasing out Beats. With the renaming of this radio station, it is apparent that Apple is trying to define its own brand by sticking to a unified name across all services and platforms.
New Radio Stations: Apple Music Hits and Country
Apple Music Country radio station will air country music. It will have multiple on-air hosts as well as exclusive shows from artists like Luke Bryan, Carrie Underwood, Midland, and Jimmie Allen. Seems like Country music is the company’s focus for now, as it announced its first-ever competition on AppleTV+, ‘My Kind of Country‘ to hunt for talent in the country music genre.
The other station, Apple Music Hits will air mainstream music. On-air hosts include Estelle and Jenn Marino, while exclusive artist-oriented shows will come from Backstreet Boys, Ciara, Shania Twain, and Snoop Dogg, and more. Users will also be able to enjoy exclusive shows from legendary producers and songwriters like Dave Cobb, Jesse Frasure, and Luke Laird, and journalist Hunter Kelly.
Listeners can access the stations on any iOS device they use to play Apple Music on because the music streaming service is available on iPhone, iPad, iPod, CarPlay, Apple Watch, Apple TV, Mac, HomePod, and on the web at music.apple.com. The company is also launching new Siri commands, like play “Apple Music 1,” “Apple Music Hits,” or “Apple Music Country,” which will switch on those stations automatically for easy access.