Apple CEO shares touching “Shot on iPhone 14 Pro” film celebrating Chinese New Year

Apple CEO Tim Cook shared a short film for Chinese New Year that “reminds us of the efforts needed to overcome the adversity of life.”

Apple frequently celebrates Chinese New Year in a number of different ways, including a two-day shopping event with discounts on some of Apple’s most popular products held at the beginning of January. And now the company brings a dedicated gift guide along with a limited-edition AirPods Pro for the Lunar New Year.

Lunar New Year iPhone

Tim Cook has taken to Weibo to share a short film completely shot with an iPhone 14 for the Chinese New Year

The short film was completely shot with an iPhone 14 Pro which is around 15 minutes long. The heart-touching film shows courage and “shows the power of pursuing one’s passion,” said Tim Cook. Cook also said:

I hope you enjoy this touching story that shines a light on humanity, shows the power of pursuing one’s passion, and reminds us all of what it takes to overcome life’s obstacles. Happy Chinese New Year! Enjoy!. 

Users can also watch the full film on Tim Cook’s Weibo account right here.

Apple also published a gift guide for this Lunar New Year that is available worldwide. There is also a limited-edition version of AirPods Pro featuring a “Year of the Rabbit” carved on the charging case. However, this limited-edition AirPods Pro version is available online and in-store for Apple users only in China, Taiwan, Macau, and Hong Kong. Apple also announced a limited-edition AirTag to celebrate the Year of the Rabbit in Japan.

Apple's AirPod Pro for an iPhone

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