Apple is planning to add augmented reality content to its award-winning streaming video service, Apple TV+, to attract and retain subscribers and drive interest in AR technology. AR is a major interest for the iPhone maker. The LiDAR scanner in the 2020 iPad Pro is designed for AR mode which allows users to transform their surroundings into Lava, gaming zones, interior design projects, and more.
Apple launched TV+ last year in November for $4.99 per month, but many customers are still on a free year of service that comes with the purchase of an Apple product. The first trial accounts will expire just weeks after the next iPhones are set to debut in October, and so the company is thinking of new innovative ways to attract subscribers on the video streaming service.
Apple TV+ to Offer AR Content
Bloomberg reports that there won’t be complete AR movies, instead, the AR content will be available as part of the additional content offered along with the original shows:
“In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment. For example, someone watching a moon-walking scene in the Apple show “For All Mankind” might be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table.”
While augmented reality content was originally scheduled to arrive later this year but it had to be delayed due to the coronavirus pandemic. Sources familiar with the matter told Bloomberg that the tech giant could debut AR content for shows sometime in 2021. However, the source also told the published that Apple could ultimately decide to scrap the plan if it does not function as planned.
Augmented reality-based devices and content have been one of Apple’s main focuses in 2020 and therefore, it makes sense for the company to incorporate it into its online services as well.
Apple has also built special LiDAR sensors into the latest iPads for better-augmented reality experiences and it is expected that some of the upcoming iPhones will include the same LiDAR 3-D scanners used in the latest iPad Pro. It’s also said to be working on an AR headset and AR glasses that could launch by 2022.