iOS 18 and tvOS 18 betas bring InSight to Apple TV

The latest betas of iOS 18 and tvOS 18 include a new feature for the Apple TV app called InSight. InSight takes inspiration from similar features on other streaming services, but with a twist – it focuses solely on enriching your experience with Apple TV+ content.

Apple to overhaul its TV app in a step toward simplifying its video services

What is Apple TV InSight?

Apple TV InSight is a dynamic, informative addition to the TV app interface. Located at the bottom of the screen, it provides real-time updates about the actors appearing in the current scene and the music playing in the background.

This feature aims to enhance the viewing experience by offering viewers a deeper understanding and connection to the content they are watching.


Key features

Actor insights:

When watching a show, Apple TV InSight will display the names of the actors in the scene. By tapping on an actor’s name, users can access a detailed biography, including their filmography and notable achievements.

This feature allows fans to explore the careers of their favorite stars and discover new works they may enjoy.

Music identification:

Music plays a vital role in setting the tone of a scene. With Apple TV InSight, viewers can easily identify the songs playing in the background. By tapping on a song’s title, users can add it directly to their Apple Music “Saved Songs” playlist.

This seamless integration with Apple Music ensures that users can continue enjoying the music long after the credits roll.

Intuitive interface:

The Apple TV InSight feature is designed to be unobtrusive yet easily accessible. The information is displayed at the bottom of the TV app interface and updates dynamically as the scene changes.

This ensures that users can enjoy the enhanced insights without any interruption to their viewing experience.

Cross-device compatibility:

One of the standout features of Apple TV InSight is its ability to be accessed on an iPhone running iOS 18. This means that viewers can continue to explore the insights and add songs to their playlists even when they’re away from their Apple TV.

InSight for Apple TV

Ahead of the competition

Apple TV InSight draws comparisons to Amazon’s X-Ray feature, which provides similar information about actors and music in scenes.

However, Apple has taken this concept a step further by integrating it seamlessly into the Apple ecosystem. The ability to add songs directly to Apple Music and access insights on an iPhone showcases Apple’s commitment to creating a cohesive and user-friendly experience.

How to access Apple TV InSight

To experience Apple TV InSight, users need to be running the latest iOS 18 or tvOS 18 beta. The feature is expected to be rolled out to the general public later this year, promising to enhance the way we interact with our favorite shows on Apple TV+.


By providing detailed information about actors and music, Apple is enhancing the way we connect with our favorite content. As the feature continues to evolve, it will undoubtedly become an indispensable part of the Apple TV+ experience.

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