Apple promotes iPhone 13 cinematic mode with #HollywoodInYourPocket campaign on Twitter

One of the biggest new features in iPhone 13 and iPhone 13 Pro cameras is cinematic mode, which enables rack focus and bokeh effect to help show professional-looking videos. To promote this new feature, Apple has created a new hashflag on Twitter called #HollywoodInYourPocket, which shows a clapperboard with an Apple logo.

Apple had previously created a hashflag for its California Streaming event, during which it announced Apple Watch Series 7, iPad mini 6, iPad 9, and iPhone 13 line-up.

#HollywoodInYourPocket

The new clapperboard icon is visible in tweets when you used the hashtag #HollywoodInYourPocket. The official Apple account on Twitter has also promoted the below tweets which show video clips that show off iPhone 13’s cinematic mode:

Shift focus between foreground and background automatically with Cinematic mode on iPhone 13 Pro. #HollywoodInYourPocket

— Apple (@Apple) September 15, 2021

Shoot stunning film with the biggest camera upgrade to iPhone ever, iPhone 13 Pro. #HollywoodInYourPocket

— Apple (@Apple) September 17, 2021

Apart from cinematic mode, iPhone 13 and iPhone 13 Pro also offer new features like Smart HDR 4, for improved colors, contrast and lighting, and photography styles, for a personalized look for all still photos captured by the user. For iPhone 13 Pro, there are some unique features including macro photography, which works via the Ultra Wide lens for subjects as close as 2cm to the lens, telephoto night mode and night mode portraits, telephoto cinematic mode, and ProRes video codec support which captures additional information for post-capture editing.

You can check out iPhone 13’s cinematic mode in further detail in below videos: