Apple promotes iPhone 13 cinematic mode with #HollywoodInYourPocket campaign on Twitter

iPhoneby Imran Hussain

One of the biggest new features in iPhone 13 and iPhone 13 Pro cameras is cinematic mode, which enables rack focus and bokeh effect to help show professional-looking videos. To promote this new feature, Apple has created a new hashflag on Twitter called #HollywoodInYourPocket, which shows a clapperboard with an Apple logo.

Apple had previously created a hashflag for its California Streaming event, during which it announced Apple Watch Series 7, iPad mini 6, iPad 9, and iPhone 13 line-up.

#HollywoodInYourPocket iPhone 13

#HollywoodInYourPocket

The new clapperboard icon is visible in tweets when you used the hashtag #HollywoodInYourPocket. The official Apple account on Twitter has also promoted the below tweets which show video clips that show off iPhone 13’s cinematic mode:

Apart from cinematic mode, iPhone 13 and iPhone 13 Pro also offer new features like Smart HDR 4, for improved colors, contrast and lighting, and photography styles, for a personalized look for all still photos captured by the user. For iPhone 13 Pro, there are some unique features including macro photography, which works via the Ultra Wide lens for subjects as close as 2cm to the lens, telephoto night mode and night mode portraits, telephoto cinematic mode, and ProRes video codec support which captures additional information for post-capture editing.

You can check out iPhone 13’s cinematic mode in further detail in below videos:

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About the Author

Imran Hussain is the founder and editor of iThinkDifferent, which he launched in 2008 to cover Apple news, reviews, and how-to guides. He has spent over 15 years writing about iOS, macOS, and the wider Apple ecosystem, with a focus on hands-on guides - installing developer betas, troubleshooting, and walking through new features on his own devices. Based in Dubai, he also loves to cover photography, gaming, and the tech industry more broadly on his social media profiles.