Apple is prioritizing production of iPhone 14 Pro and iPhone 14 Pro Max

The gap between this year’s standard iPhone 14 and iPhone 14 Pro models is significant in terms of design differences and new features. This might be why Apple thinks the iPhone 14 Pro and Pro Max are going to be more popular with consumers as it has ordered its suppliers to prioritize their production over the standard iPhone 14 and iPhone 14 Plus.

iPhone 14 Pro

iPhone 14 Pro models expected to sell more, as per order breakdown of the lineup

TF Securities analyst Ming-Chi Kuo recently shared his insight into next year’s iPhone 15. Along with that, the analyst also shared figures from a pre-order survey for the iPhone 14 lineup. The order breakdown suggests that the Cupertino tech giant believes the iPhone 14 Plus will not be a popular choice among consumers compared to the Pro models, or even the 6.1-inch iPhone 14.

The order breakdown for the iPhone 14 lineup:

  • iPhone 14 Pro and 14 Pro Max: 85%
  • iPhone 14: around 10%
  • iPhone 14 Plus: less than 5%

iPhone 14 Pro - AppleCare+

The analyst goes on to state that while the Pro models of a new iPhone lineup are always the most popular when they are first announced, this year’s order breakdown is widely different from previous years. This could reflect a shift in Apple’s marketing strategy from this point onwards.

Pre-orders for Apple’s high-end products have always been more popular in the early stage. This year’s order allocation of Pro models is higher vs. previous years from this survey, reflecting Apple’s product segmentation strategy change (only Pros receive major updates).

The notable differences between this year’s iPhones include the A16 Bionic chip being exclusive to the Pro models as well as a 48MP camera system and a new design for the display. The display of the iPhone 14 Pro models is also 120Hz and supports an always-on display functionality.

Customers can pre-order the smartphones from or the Apple Store app today while shipping will start on Friday, September 16. Shipping for the iPhone 14 Plus will start on October 10.

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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