With this year’s iPhone 14 lineup, Apple created a wide gap in terms of features and functionalities available in the standard and Pro models. According to a new report, the trend will continue with next year’s iPhone 15 models as well.
Analyst reveals insight into 2023 iPhone 15 lineup
TF Securities analyst Ming-Chi Kuo took to Twitter to share his prediction about next year’s iPhone lineup saying, “I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP.”
Adding to this, Kuo said that Apple will also start “creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro.” It will do so via a “precise product segmentation strategy,” which will allow it “to generate more sales/profits in a mature market.
It may be possible that Apple might aim to differentiate all models in next year’s lineup, so all four models would come with a different set of internals, features, specifications, etc.
This year’s iPhone 14 and iPhone 14 Plus already have some key differences when compared to the higher-end iPhone 14 Pro and iPhone Pro Max. With this year’s iPhone lineup, Apple moved away from its precedent of equipping all of the models with the latest A-series Bionic chipset. Instead, the iPhone 14 Pro models feature the A16, while the standard models feature last year’s A15.
In addition to this, the Pro models now feature an always-on display functionality as well as 120Hz ProMotion. The new notch was rumored to be exclusive to the Pro models numerous times.
One of the biggest differences between this year’s standard and Pro models, which could push consumers to go for the more expensive option is the updated camera system. This year, Apple has added a 48MP camera system to its Pro models – a first for the company. The new 48MP Main camera features a quad-pixel sensor that adapts to the photo being captured and features second-generation sensor-shift optical image stabilization.