A little snooping around has revealed that a former executive at Disney, Hulu, and Quibi, Tim Connolly has joined Apple TV+ division. With his experience and previous job description, it is likely that Connolly will play an important role in penning distribution deals for the video streaming service.
Apple TV+ is competing against other video streaming services like Netflix and Amazon Prime with an exclusive collection of original movies, shows, series, and documentaries for adults and kids. Last month, the company announced that the service’s first-ever musical competition ‘My kind of country’ is ordered to hunt for new talent in the country genre.
Tim Connolly Joins Apple TV+
From his LinkedIn profile, The Telegraph found that Tim Connolly has joined Apple’s TV division. For now, his role in the video streaming team is unknown but it is assumed that he is hired to boost the service’s bundles deals.
“The Telegraph could not determine Mr Connolly’s role at Apple, but his appointment comes amid reports the tech giant is looking to bolster its video service, Apple TV Plus, by combining it with other services such as music and cloud storage. “
Connolly holds expertise in distribution; previously, he was the vice-president of digital at Disney and successfully launched Hulu Live TV service with a bundle deal with Spotify and other major networks. He was also a senior executive at the newly launched mobile-exclusive video streaming app, Quibi. However, he parted ways with the company before the service went live.
Although Apple TV+ offers all original content, the Apple TV app allows users to purchase subscriptions of third-party video streaming apps. Thus, it is likely that the Cupertino tech company is looking to expand its own service by offering it with subscription bundle deals with other channels like the recently launched Apple TV+, CBS All Access, and SHOWTIME bundle.
It is also speculated that Mr.Connolly will help in launching the new ‘Apple One’ services bundles which will offer different services of the iPhone maker like Apple Music, Apple News, and other at attractive prices. The services bundles are expected to be released in October, this year.