Apple is preparing to launch a range of subscription bundles alongside its new iPhone lineup this October, according to Bloomberg’s Mark Gurman. According to the report, the bundles are referred to as “Apple One” internally but the tech giant could launch the bundle with a completely different name.
The bundles would allow customers to subscribe to Apple’s several digital services together. It is expected that the bundles will result in a lower monthly price than individually bought subscription plans.
All the Details of ‘Apple One’
There will be different Apple One subscription packages; starting from a basic combination of Apple Music and Apple TV+ to different tiers of the higher end bundles with Apple Arcade in one, then Apple News+ at the next tier, and extra iCloud storage for the tier above that. Apple One is not expected to include AppleCare support in any of the bundles.
With Apple expanding its services revenue, Bloomberg suggests that Apple is also launching a services rival- currently codenamed “Seymour” internally – to compete with Peloton and Nike which offer popular workout classes online. This could mean that Apple’s virtual fitness classes will be a part of the bundle deals. The fitness service will be offered in the high-end subscription bundle.
Apple One will support Apple’s Family Sharing system that provides access to up to six iOS users in the sharing plan. Depending on the specific bundle chosen by customers, they would be able to save around $2-5 dollars a month:
“For example, if a family subscribes today to all of Apple’s major services plus the highest iCloud storage tier, that would cost about $45 a month. A new bundle could knock more than $5 off that.”
New services introduced by the company have not grown since their launch, namely Apple news+ and Apple TV+. So, bundling services would help the tech giant to gain more subscribers and in turn, generate more revenue. Previously, Apple offered a bundle of Apple Music and Apple TV+ exclusively for students in 2019.
The new services bundles are expected to be released with the new iPhone 12 which will be released in October. Last month Apple’s CFO Luca Maestri confirmed the delay of the upcoming iPhone lineup. He said,
“As you know, last year we started selling iPhones in late September. This year, we expect supply to be available a few weeks later.”
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