Ahead of the official announcement for Apple Watch Series 7, Xiaomi has surpassed the company as the top smartwatch maker during quarter two of this fiscal year. Apple is number 2, with Huawei and Fitbit following, and Samsung in the last place.
Xiaomi shipped 8 million wearable bands in Q2 2021, capturing a 19.6% market share
According to a new market intelligence report from Canalys, Xiaomi overtook the Cupertino tech giant as the top smartwatch manufacturer in Q2 2021. The company’s sales were boosted by the launch of the Mi Smart Band 6.
Xiaomi overtook Apple to become the top-shipping wearable band vendor in Q2 2021. Xiaomi’s performance was bolstered by the launch of the Mi Smart Band 6, despite India, one of Xiaomi’s strongholds, not on the initial global launch list. Huawei hung on to third place, mostly relying on China to stay afloat.
“Xiaomi made a wise move to hasten the release of the Mi Band 6, which is a more compelling device than its predecessor,” said Canalys Research Analyst Cynthia Chen. “Xiaomi’s quick pivot to basic watches also helped the company boost its wristwatch shipments by 1.3 million units this quarter.”
The report comes ahead of Apple’s Fall 2021 event scheduled later this month where the tech giant is expected to debut Apple Watch Series 7 with flatter displays and updated screen technology alongside a faster processor.
As per the report’s figures, the Cupertino tech giant shipped 7.9 million watches in Q2, taking a 19.3% share of the market. In comparison, Xiaomi shipped 8 million smartwatches, beating Apple by a hair for a 19.6% market share. However, Apple experienced a yearly growth of nearly 30% compared to an estimated 2.6% for Xiaomi.
Apple continues to lead the global wristwatch market, commanding a sizable lead with a 31.1% market share in Q2 2021. Recent vendor movements include Samsung joining forces with Google to develop Wear OS 3, the launch of Samsung’s Galaxy Watch4 series with new biosensors and a 5nm chipset, and challengers such as Oppo, Huami (Zepp), and others developing in-house components and solutions for their watches, marking a major step forward in smartwatch development.
Apple Watch Series 7 will not feature any revolutionary health sensors, according to a report;. However, the Cupertino tech giant is working on offering a blood pressure monitor and a thermometer for Apple Watch by 2022.