The latest iPhone 14 series comes with longer battery life than the previous series, even the standard iPhone 14 and iPhone 14 Plus models are more power efficient than their predecessors.
To promote the improved battery life of the iPhone 14 Plus, Apple Canada has released a new ad called “The hunt”.
iPhone 14 Plus’ flash assists “the hunt” on an ice hockey rink during a cold Canadian night
Apple releases short promotional advertisements on its official and regional YouTube channels which tout various features of the latest iPhone, Apple Watch, AirPods, Mac, and models of other products.
The new ad posted on Apple Canada’s YouTube channel celebrates its “longest battery life on iPhone 14 Plus” which shows two men, presumably hockey players, searching for a lost tooth on an ice hockey rink in the middle of a cold and dark Canadian night with their iPhone 14 Plus flashlight with “Where Are You” by Herb Johnson playing in the background.
Although it appears that their search for the would be a long one as they found a tooth that did not fit or match and continue looking, there is no running out of battery.
The latest series revived the Plus branding with the new 6.7-inch standard model which is powered by an advanced A15 Bionic chip to give up to 26 hours of video playback, up to 20 hours of video streaming, and up to 100 hours of audio playback on a single charge.
However, even with a larger display and longer battery life, the iPhone 14 Plus model has had low sales. Maybe the new ads like “The Hunt” might show consumers that it is also an attractive choice.
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