Disney+ now has 94.9 million subscribers in just 15 months. The company announced this figure during its recent earnings report where it shared that its initial expectations were to hit 60 million to 90 million subscribers by 2024, which would have been five years after its launch.
With these new figures, the company now expects to hit 230 million to 260 million subscribers by 2024. To put things into perspective, Disney+ is only available in around 50 countries and regions, while Netflix, its biggest competitor, is available in 190 countries and boasts 204 million subscribers. Note that Disney+ is bundled with Hulu and ESPN in many regions but these subscription numbers do not include Hulu and ESPN+ subscribers. When combined, Disney stands at 146.4 million subscribers for its streaming video services.
Disney+ is on track to hit 260 million subscribers by 2024
As per CNBC, Disney+ had an astonishing launch and gained 10 million sign-ups on day one. Thanks to the breadth of content and IP that Disney owns, such as Star Wars, MCU, and Pixar, demand for Disney+ has been through the roof. Demand continues to increase as the company reported 86.6 million subscribers were added in the fourth quarter of 2020.
Disney+ recently announced plans to launch more than a dozen Marvel series and almost as many Star Wars shows in 2021, which shows its serious commitment. Netflix also has a busy line-up for 2021 as it has announced more than 70 titles will be released throughout the year. Meanwhile, Apple TV+ has also been on a spree, acquiring content to spruce up its video streaming service, which is still available as a free trial for most users, something that Netflix co-founder Marc Randolph does not like.
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- Apple acquires rights for action thriller “Emancipation” starring Will Smith for $120 million
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