The new iPhone 14 Pro continues to see strong demand. So much so that the Cupertino tech giant has asked its main iPhone supplier Foxconn to increase production by 10%.
iPhone 14 Pro continues to see strong demand from consumers
It is not unusual for the Pro models in a new iPhone lineup to see stronger demand. However, the iPhone 14 lineup is a bit different. The Pro models feature a new display cutout called the Dynamic Island, the A16 Bionic chip, a 48MP camera system, and more. The display of this year’s Pro models is also 120Hz and supports an always-on display functionality.
Given the significant gap between this year’s standard and Pro iPhones, it seems natural that the iPhone 14 Pro and Pro Max are in higher demand. In a new Twitter thread, TF Securities analyst Ming-Chi Kuo revealed that Apple has asked Hon Hai (Foxconn) to increase production of the iPhone 14 Pro by 10%.
Due to strong demand for the iPhone 14 Pro models, my latest survey indicates that Apple has asked Hon Hai to switch the production lines of the iPhone 14 to the iPhone 14 Pro models, which will help improve Apple’s product mix/iPhone ASP in 4Q22.
Based on the production line conversion rate, it’s equivalent to an increase in the shipment forecast of iPhone 14 Pro models in 4Q22 by about 10%. Only a few component suppliers’ order changes currently reflect Hon Hai’s production line conversion (e.g., Samsung Display).
Kuo went on to say that most Apple suppliers should “also receive order increase requests for iPhone 14 Pro models from Apple in the next few weeks.”
Last week, Kuo also revealed that the new iPhone 14 Pro saw higher demand than last year’s iPhone 13 Pro at launch. On the other hand, orders for the standard iPhone 14 are stable, but nothing too impressive. The larger 6.7-inch iPhone 14 Plus is not scheduled to launch until October 7.
If the orders for the iPhone 14 and iPhone 14 Plus continue to fall flat in comparison to the iPhone 14 Pro, the Cupertino tech giant could cut orders for them significantly.