Apple has released a new promotional shot on iPhone 13 Pro video “A Dozen Eggs” by French director Michel Gondry. The new video has Gondry’s signature inventive visual style of storytelling through the lens of the iPhone 13 Pro. Gondry is a film director, screenwriter, and producer who won an Academy Award for Best Original Screenplay for the 2004 movie “Eternal Sunshine of the spotless mind”.
Earlier, Apple shared the “Everyday Experiments” video by @Incite as part of its shot on iPhone 13 campaign to teach tips and tricks of how to capture Hollywood-style scenes with everyday objects.
French director tells the visual tale of a dozen eggs in the new ‘shot on iPhone 13 Pro’ inventive video
Apple upgraded the camera system across iPhone 13 series with sensor-shift image stabilization, cinematic mode, photographic styles but kept the Macro photography, ProRAW photography, and ProRes videography features and LiDAR scanner exclusively for iPhone 13 Pro models.
The iPhone 13 Pro models camera system offers Telephoto: ƒ/2.8 aperture, Wide: ƒ/1.5 aperture, Ultra-Wide: ƒ/1.8 aperture and 120° field of view, 3x optical zoom in, 2x optical zoom out; 6x optical zoom range and Digital zoom up to 15x. Putting those advanced features with this inventive style, Gondry tells the visual story of 12 eggs.
Uploaded on Apple’s official YouTube channel, the one-minute video is a montage of transition clips of eggs breaking on glass, hatching in an underground cave, shooting out of crates in space, and more.
“Shot on iPhone” is an award-winning marketing campaign by Tor Myhren, Apple’s VP of marketing communications that started with the idea to advertise photos taken by users at city centers, stations to promote the brand and iPhones’ camera quality, along with keeping users engaged by displaying their art, and giving the surroundings an aesthetic appeal.
Over the years, the campaign has transitioned into something more versatile where Apple promotes the camera quality of its latest iPhone series, teach users how to best use them, allow professional to share their tips and tricks and much more.