In a new interview, Apple’s Vice President of iPad & Mac Product Marketing, and Tim Millet, Apple’s Vice President of Platform Architecture, recently sat down with Rene Ritchie to discuss the company’s latest M1 MacBooks, Apple’s Pro Workflow Team, and more.
Apple execs talk M1 Pro and M1 Max in an interview with Rene Ritchie
In the interview, Boger said that the new laptops are the “ultimate expression” of Apple’s strategy to “build the whole widget.” He went on to say that the reason why Apple Silicon products are game-changing is that they are designed from the ground up making them highly efficient for the devices they are built for.
“These new MacBook Pros, they’re the ultimate expression of something we’ve said at Apple for many, many years, and that is: we build the whole widget. In this case, right down to the silicon. To be designing something from the ground up, where the architecture team is working on silicon specifically for these products and no others, this is unheard of in the industry. It’s one of the reasons why these are just game-changing products.”
In addition to discussing Apple Silicon, Millet spoke on Apple’s Pro Workflow team saying that working for the Cupertino tech giant ” provides a level of focus that most folks don’t have.” Going on to say that Apple employees are efficient in their focus and have certainty.
“It’s fundamental to how we build things at Apple. As a person who’s been building chips for a little more than 30 years now, doing that at Apple provides a level of focus that most folks don’t have. I like to say that my team never has to guess. We never have to guess what software’s gonna run, what enclosure we’re gonna be building into. We have certainty and it means that we can be really efficient in our focus. We can target things.”
The much-awaited 14-inch and 16-inch MacBook Pro models were unveiled at Apple’s virtual ‘Unleashed’ event alongside third-generation AirPods and new color options for HomePod mini. These new powerful machines feature M1 Pro and M1 Max chips, an updated design, a mini-LED Liquid Retina XDR display with 120Hz ProMotion technology, MagSafe 3 charging, 1080p camera, 6-speaker audio, studio-quality mics, SD-card slot, and HDMI port, and more.
Check out the full interview down below:
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