Apple TV+ has signed a new multi-year deal with multiple-award-winning production company “Playtone”, owned by Tom Hanks and Gary Goetzman. Under the new deal, Playtone will exclusively develop, produce and distribute all forms of television including limited series, series, documentaries, and unscripted projects.
To offer Apple TV+ subscribers exciting and entertaining original content, the video streamer has landed a multi-year deal with Hyberobject Industries owned by Adam McKay to produce drama, horror, comedy, and runs podcasts; a multi-year first-look deal with MountainA production company owned by Natalie Portman and Sophie Mas; Imagine Entertainment owned by Ron Howard and Brian Grazer to produce films; Skydance Animation to produce animated films and TV series; and with filmmaker Martin Scorsese.
Tom Hanks and Apple TV+ strengthen partnership with a new multi-year deal
Currently, Apple Studios is producing a new limited drama series “Masters of the Air” in partnership with Playtone and Steven Spielberg’s Amblin Television. The upcoming series is based on true World War II events when American bomber boys took the war to Hilter’s doorstep.
Playtone’s broadly beloved and critically praised television productions have earned six Emmy Awards for Outstanding Miniseries or Movie, four Golden Globe Awards for Best Mini Series or Motion Picture Made for Television, and five Peabody Awards. Goetzman and Hanks are also recipients of the PGA’s Norman Lear Achievement Award in Television.
At the time of the “Greyhound” premiere on Apple TV+ during the COVID-19 pandemic, Hanks said in an interview that it was an “absolute heartbreak” that his movie would only stream on Apple TV+ and not screen in theaters. Maybe, the recent success of video streaming content might have changed his opinion.
Nigh on two years after launch, Apple TV+ has created some big waves in the video streaming industry. Recently, its original movie “CODA” won an Oscar for Best Picture at the 2022 Academy Awards, an honor won by a video streaming service for the very first time.