A recent report brings forth data that suggests Apple TV Plus’ most recent titles are proving to be more popular than the shows the service launched when it debuted last year.
Despite the lackluster debut of Apple’s streaming service, it has managed to win several awards and sign several big names in Hollywood since 2019. As Apple TV Plus hit its one-year anniversary last week, it has finally begun to establish itself as a major player in the market.
Apple TV Plus may be gaining momentum with second wave of original shows
According to Business Insider, Apple’s streaming service had a rocky start since its few launch titles were received poorly by critics. However, recent data shows that the second-wave of original series produced by the service was more popular with audiences than its launch titles:
“The streaming service struggled out of the gate with few launch titles, most of which were initially received poorly by critics, such as the big-budget fantasy series “See” and the star-studded “Morning Show.” But while Apple TV Plus doesn’t have a blockbuster like Disney Plus’ “The Mandalorian,” data shows that the service’s “second wave” of original series was more popular with audiences than its launch titles, suggesting that it is rebounding from a lackluster start.”
The report quotes research from Parrot Analytics, which reveals that since debuting in April, Defending Jacob, starring Chris Evans holds the highest audience demand score of any title on the platform. The show was followed by Truth Be Told and Servant, both of which are second-wave series. All of these shows scored better than launch titles like See, For all Mankind, and The Morning Show according to the research.
Statistics from October confirmed that smash-hit comedy Ted Lasso was the most-watched show on Apple TV+ in Q3, event overtaking Defending Jacob, despite only launching midway through the period.
Apple TV Plus is the Cupertino tech giant’s video streaming service that offers a wide variety of original talk shows, drama series, kids shows, movies, and more. The video streaming service is available for $4.99 per month via the Apple TV app on iPhone, iPad, Mac, Apple TV, and apple.com. It is also available on select TV sets of LG, Samsung, Amazon, and Roku. The streaming platform is also available in Apple’s subscription bundle called Apple One.