Market research shows iPad shares continued to increase in Q1 2021

A recent report from a market research firm shows that Apple’s iPad continued to grow in its market share in Q1 2021. The device’s global tablet market share has increased 53% year-on-year in Q1 2021 to a total market share of 37%. During the same previous quarter, iPad shipments made up for a 30% market share.

Despite the Covid-19 pandemic, Apple successfully launched several new products and services which helped consumers to transition to the new normal of remote learning, working, and socializing. Since last year, Apple’s iPad has been dominating the tablet market, especially in Q4 2020 where it showed 40% growth making up 19.2 million shipments.

Counterpoint research shows iPad market shares continued to increase in Q1 2021

The Cupertino tech giant has already enjoyed 33% more iPad sales in 2020 than in 2019, and the data shows that this year is already shaping up to be a good start for the iPad lineup. According to Counterpoint:

Major tablet makers ramped up production and shipments in 2020 to meet the increased demand. Apple and Samsung aggressively released and promoted new models. The two companies expanded their market shares throughout 2020. The top tablet makers seem to have benefited from less competition in the growing market. Many tablet players had earlier downsized or closed the business, while Huawei sharply lost its share due to the US ban.

Apple sold 33% more iPad units worldwide in 2020 than in 2019, and continued to lead the market, expanding its share to 37% in Q1 2021. Despite the off-season effect, Apple improved its performance in all major regions, particularly in Japan, where its sales continued to hit all-time highs

The report shows that Apple and Samsung both were able to benefit all throughout 2020 from decreased competition in the tablet market. The two companies “aggressively released and promoted new models” while other tablet makers “downsized or close the business.”

Senior Analyst Liz Lee said: The basic iPad models accounted for 56% of the overall iPad shipments in Q1 2021. The iPad Air and iPad Pro series came next with 19% and 18% shares, respectively. Since consumers are constantly concerned about prices and portability, the latest iPad 8 emerged as the top-selling model. Launched in October 2020, the iPad Air 4 ranked second on the bestseller list as it was a huge hit with consumers looking for cost-effectiveness as well as high specifications

The recently launched M1 iPad Pro carries big changes compared to the previous models. The initial consumer response has been highly positive. But Apple is currently grappling with supply chain constraints such as chip shortages and production issues related to the Liquid Retina XDR panel. Accordingly, we expect the M1 iPad Pro shipments to be able to soar in Q3 backed by supply stabilization. This growth will be maintained in Q4, in line with the peak season effect.

The company’s recently launched M1 iPad Pro has also received a positive and welcoming response from the consumers, meaning that this could be a good year for the M1 iPad lineup as well. However, the tech giant is faced with chip shortage and production issues regarding the Liquid Retina XDR display. It is expected that once these issues stabilize, M1 models will soar in Q3 making it just in time for the holiday season in Q4 2021.

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