Apple’s Back to School promotion launches in Europe, Asia and Middle East

Apple has launched its annual “Back to School” promotion in select countries in Europe, Asia, and the Middle East.

Every year, Apple offers select Mac and iPad models to higher education students and educators at a discounted price and free goodies like Apple Pencil, AirPods, or gift cards.

Apple Back to School - 2023

Apple 2023 ‘Back to School’ promotion offers free AirPods or £130 gift cards

Currently, Apple’s 2023 2023 ‘Back to School’ deals are available in UAE, China, India, Malaysia, Singapore, Hong Kong, Turkey, the UK, Italy, Norway, Sweden, Austria, Poland, Denmark, Switzerland, Portugal, Ireland, the Netherlands, Spain, and other select countries through the EDU stores on

The following devices are available for purchase in the 2023 ‘Back to School’ promotion with standard educational discounts:

MacBook Air

MacBook Pro

Apple Back to School - 2023


Apple Silicon Macs

Apple Back to School - 2023

Depending on the region, new Macs and iPads purchased under the promotion come with free AirPods (second and third generation), Apple Pencils (second generation), or gift cards. For example, all devices in the UK are sold with up to £130 gift cards, and in UAE, Macs come with free AirPods and iPads come with free Apple Pencil. 

Consumers eligible for AirPods can upgrade their headphones to AirPods 3 or AirPods Pro for an additional fee. Students can also purchase an AppleCare+ plan at a 20% discounted price.

Apple 2023 Back to School promotion will be valid till October 23, 2023, and in some countries, it will require students’ or educators’ verification through UNiDAYS.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.