Apple Central World will open on Friday in Bangkok, Thailand

On Friday, a new state of the art Apple retail store will open in Thailand, Apple Central World. The outlet is located at the iconic and accessible Ratchaprasong intersection, in capital city of the country, Bangkok. Completely redesigned, the Apple Central World embodies modern architectural beauty while maintaining environmental integrity.
In the South Asian region, this is the company’s second retail store opening this month. on July 18, the new Apple Sanlitun store opening in China. Like Apple Sanlitun, the new Apple Central World offers newly introduced Forum, Boardroom and Apple sessions features at the outlet. The company’s senior vice president of Retail+people, Deirdre O’Brien said:
“We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong. With our future Today at Apple sessions and a phenomenal team ready to welcome the community with exceptional service and support, we can’t wait for our customers to experience Apple Central World.”

Apple Central World

This retail destination has the first-ever all-glass architectural design which encapsulates the beauty of nature with a cantilevered tree canopy roof. The two levels towering structure of the store is the second and the largest in the country which is directly connected to the Skytrain and Bangkok’s largest shopping mall.

Wood, glass and stainless steel are, exquisitely, used to built the two levels of the building which are connected spiral staircase. Guests will be able to enter from both levels, ground and upper and can also use the outside set up of benches amidst large Terminalia trees to enjoy the evening, and chat with friends and family.

Apple Central World offers the company’s new interactive features which are introduced to deliver a sense of connection and community at the store.

Forum

This is the new home of Today at Apple sessions, where the city’s renowned creatives, musicians and artists will share their work and experience. This dedicated spot in the store is centered around a large video wall to display and share the invited host of the session with the guests.

The Boardroom

Situated at the lowest level of store, the Boardroom is reserved for one-on-one sessions between entrepreneurs, developers or local businesses and a team of Apple experts to provide them comprehensive guidance and advice.

Freestanding Displays

These display are located all around the circular structure on the first floor of the store which will allow visitors to discover curated accessories and products according to their preference.

Apple Team

Visitors will be welcomed by 130 new team members speaking 17 different languages. All employees and visitors will be required to follow COVID-19 health protocol of wearing masks, temperature checks, and social distancing inside at the store.

The doors of Apple Central World will open for visitors at 10 a.m. ICT on Friday, July 31. On the day of the opening, Apple requests guests to schedule their visit by an appointment on apple.com/th/centralworld.

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