Apple is reportedly planning to revamp its TV app in a step toward simplifying its various video offerings. The new app is expected to be released around December as part of an upcoming tvOS software update.
Apple TV to include a new left-side panel for navigating between video categories
According to Bloomberg, the new TV app will feature a left-hand side panel for navigating between video categories, similar to the design used by Netflix and other streaming services. The app will also consolidate all of Apple’s video offerings in one place, including content from iTunes, the Apple TV+ subscription service, live sports networks, and third-party services like Amazon Prime.
As part of the overhaul, Apple is reportedly discontinuing its dedicated apps for renting and buying movies and TV shows on the Apple TV set-top box. The company will also remove the movie and TV show sections from the iTunes Store app on iPhones and iPads.
Apple’s decision to revamp its TV app is seen as an effort to make it easier for users to find and watch the content they want. The company is also facing increasing competition from other streaming services, such as Netflix, Disney+, and HBO Max. By simplifying its video offerings and making them more accessible, Apple is hoping to attract and retain more subscribers.
The revamp is also seen as a sign that Apple is taking its video services more seriously. Apple TV+ has been successful in attracting subscribers, but it still lags behind other streaming services like Netflix and Amazon Prime Video. By simplifying its video offerings and making them easier to use, Apple is hoping to attract more subscribers and become a bigger player in the streaming market.
The revamped TV app is expected to be released on all Apple devices, including the Apple TV set-top box, iPhones, iPads, and Macs. It is also expected to be available on smart TVs from other companies.
What can we expect from the revamped TV app?
Based on the reports, we can expect the revamped TV app to have the following features:
- A new left-side panel for navigating between video categories. This will make it easier for users to find the type of content they’re looking for, such as movies, TV shows, sports, or kids’ content.
- A more streamlined and user-friendly interface. The current TV app can be difficult to navigate, but the revamped app is expected to be more intuitive and easier to use.
- Better integration with Apple TV+. Apple is expected to make it easier for users to find and watch Apple TV+ content in the revamped app.
- Improved search and discovery features. The revamped app is expected to have improved search and discovery features, making it easier for users to find the content they’re looking for.
What does this mean for users?
For users, the revamped TV app is expected to be a more streamlined and user-friendly experience. It will be easier to find and watch the content you want, and you won’t have to switch between different apps as often.
The revamped app is also likely to make it easier for Apple to promote its own content, such as Apple TV+ shows and movies. This could mean that users will see more Apple TV+ content in the app, but it could also mean that the app will be more personalized and tailored to their interests.
The revamped TV app is a positive development for users. It is expected to be a more streamlined and user-friendly experience, and it will make it easier to find and watch the content users want.