Tim Cook, Apple’s CEO, is frustrated with employees who leak confidential information to reporters about new products and internal meetings. In a memo, he has expressed his discontent with such individuals who do not uphold the company’s privacy and said that such people do not have a place at Apple.
Apple has always maintained secrecy over its products, and operations. Recently, in addition to product leaks, a lot of the company’s internal issues and discussions have been leaked as well like employees’ pushback to the hybrid work model, pay equity surveys, sexism allegations, and Tim Cook’s employee meeting after Epic Games’ case ruling.
Tim Cook assures that the company is doing everything to identify the black sheep
Ironically, Tim Cook’s internal memo to discourage employees from leaking information was leaked to The Verge. And in the letter, Mr.Cook emphasized that the black sheep will be identified and shown the door for “people who leak confidential information do not belong here (*Apple).” The letter reads:
It was great to connect with you at the global employee meeting on Friday. There was much to celebrate, from our remarkable new product line-up to our values driven work around climate change, racial equity, and privacy. It was a good opportunity to reflect on our many accomplishments and to have a discussion about what’s been on your mind.
I’m writing today because I’ve heard from so many of you were were incredibly frustrated to see the contents of the meeting leak to reporters. This comes after a product launch in which most of the details of our announcements were also leaked to the press.
I want you to know that I share your frustration. These opportunities to connect as a team are really important. But they only work if we can trust that the content will stay within Apple. I want to reassure you that we are doing everything in our power to identify those who leaked. As you know, we do not tolerate disclosures of confidential information, whether it’s product IP or the details of a confidential meeting. We know that the leakers constitute a small number of people. We also know that people who leak confidential information do not belong here.
As we look forward, I want to thank you for all you’ve done to make our products a reality and all you will do to get them into customers’ hands. Yesterday we released iOS 15, iPadOS 15, and watchOS 8, and Friday marks the moment when we share some of our incredible new products with the world. There’s nothing better than that. We’ll continue to measure our contributions in the lives we change, the connections we foster, and the work we do to leave the world a better place.
Side note, it is nice to see that Mr.Cook did not sign off the letter with his designation, CEO, to create pressure or undermine employees’ positions.
Apple has been working to crack down leaks network including social media leakers, employees, and supply chain sources. Like the iPhone 12, major features of the iPhone 13 series were also leaked like the larger camera module, 1TB variant, ProRes video recording feature, new camera array of the base models, smaller notch, 120Hz display, and more.